Northr

Client Journey & Loop Board

Updated 2026-07-18 ~19:25 BG (evening refresh)
source: the journey-state spine + confirmed facts
Internal operating board. Single authoritative view of where every client is. Human-confirmed facts sit ABOVE the agents (confirmed-facts), so a thing you explain once is not re-raised. Every item is a record or an alert; a person acts (owner tagged). Refreshes twice daily. State of the spine this run: FRESH. The nightly reconcile ran this morning AND rewrote the spine (stamp 18 Jul 07:08 BG), ending the six-run no-rewrite streak - the write-path worry carried on the last several boards is RESOLVED and every stage below is current as of this morning. The live leg was freshly verified: every checked site returned OK, including the five real client domains. The week brought three client-leg moves, all Elena warm demos: Color Kitchen Studio (Varna) SENT 16 Jul, Coffee Shop Hot & Sweet (Karnobat) deployed 17 Jul, and Ловен парк (Пловдив) requested 17 Jul evening - a build session for it ran midday TODAY (after the morning reconcile), so its row may already be ahead of the stage shown; the next reconcile confirms. Two declines folded: Hotel Central Karlovo (11 Jul, demo taken down) and Автосервиз Георгиев (13 Jul). The money leg is the bad news: the payments-platform connector is now broken for a TENTH day (wrong company account, then unresponsive, now absent entirely), so every paid/unpaid figure below is carried from the 01 Jul baseline, ~19 days stale, and the ~12 Jul recurring card cycle fired unverified. Reply capture is still off since 29 Jun (~19 days); the reconcile is folding reply signals in directly and caught all three demos above.
#1 blocker - the money leg is dark on two fronts (day 10), plus the access handover is now unrecorded past its window. (1) Time-critical: the payments-platform connector has been broken for 10 days - it cycled from reading the WRONG company's account, to not responding, to absent entirely. No money figure has been re-verified since 01 Jul (~19 days). The ~12 Jul recurring cycle (the unidentified €19/mo sub, the Food Addiction subs, the €5/mo gift sub) charged blind. A naive read of the wrong account would conclude everything is cancelled and re-charge paying clients - do not act on any money figure, and mint NO new payment link, until Ivo re-authorises the correct company account. The Kameli 29 and Rambo links stay ON HOLD (minted on the wrong account, deactivated 13 Jul). (2) The payment rail: cash Elena holds (Kapitanovi month-1 19, Rambo instalment 20, Food Addiction if cash) still cannot reach the company. DECIDED 22 Jun (net commission, remit monthly petty cash, record all three legs) but NOT activated - Ivo confirms the monthly handover + the accountant confirms the tax treatment. (3) The incumbent developer holding hosting + registrar access for BusinessTax and Terzieva relocated on his ~15 Jul window, now 3 days past with nothing recorded. Revised ask: establish from Niki whether the access was actually taken; if not, which route replaces it. Both sites are live and unaffected - only the future real-domain go-lives are at risk.
11
Won / care clients
~€200
Care contracted /mo
blocked
Reaching company (rail)
~30
In-flight
18
Open items (3 blockers)

Loop health - did the agents run

Nightly reconcile
RAN today 2026-07-18 ~07:01 BG and REWROTE the spine (stamp 07:08 BG) - the six-run no-rewrite streak is over and the write path works again. Stage data on this board is current as of this morning. Next run 2026-07-19 ~06:37 BG.
Reply capture
Still disabled; last ran 2026-06-29 21:22 BG (~19 days ago). The reconcile is folding reply/delivery signals in directly and caught all three of this week's demo moves, but nothing watches between its nightly runs. Re-enable.
Care-delivery audit
Ran Mon 2026-07-13 06:49 BG (weekly cadence, on time) and wrote its findings to the spine: one paying-care client with zero visible delivery this cycle (Bizon - see open items). Next run Mon 2026-07-20 ~06:48 BG.
confirmed-facts.md = human ground truth above the agents. Authority order: confirmed-facts > payments platform > ledger > client channels > memory.

Needs action - open items (owner tagged)

Money leg dark - payments-platform connector broken, day 10 (time-critical). Over the week it cycled wrong-account (a different company entirely) → not responding → absent. Every paid/unpaid figure on this board is carried from the 01 Jul baseline, ~19 days stale; the ~12 Jul recurring cycle charged unverified. Danger: a naive read of the wrong account concludes "all cancelled, nothing paid" and re-charges paying clients. Ivo must re-authorise the correct company account; until then NO new payment link is minted and no money figure is acted on. On re-auth, first jobs: identify the unnamed €19/mo sub in the dashboard, re-mint the Kameli 29 and Rambo links on the right account, cancel the old €5 gift sub (double-charge guard). Ivo
Payment rail (binding, standing) - the structural blocker. No working route for cash to reach the company; the pile: Kapitanovi month-1 (19), Rambo instalment 1 (20), Food Addiction if cash. The 22 Jun decision (Elena nets her commission, remits the surplus as monthly petty cash, books record gross / commission / net) is chosen but not switched on - confirm the monthly handover + the accountant check. Covers the ambassador 60% leg too. Ivo
BusinessTax / Terzieva - access-handover window PASSED (~15 Jul, now 3 days), nothing recorded. The incumbent developer holding the one hosting account (both sites) plus the registrar has relocated abroad. Revised ask: establish from Niki whether the access and the files-and-database archive were actually taken before he left; if not, agree which route replaces it (he remains reachable remotely, cooperative). Both sites live + unaffected; only the future DNS repoints to real domains are at risk. Care for both also untriggered (each picks 19 or 29). Ivo
Ловен парк - new warm demo, Elena actively waiting. Requested 17 Jul 21:30 (Elena, restaurant, Пловдив); channel created, she asked for the link the same evening. The spine (this morning) records NO demo yet; a build session for it fired midday today, so the demo may now exist - the next sweep/reconcile must confirm the live link + send text landed in the channel, and post them if not. Not an Ivo gate. Elena
Coffee Shop Hot & Sweet - Elena is NOT in the client channel (4th recurrence of the membership bug). Build-62 deployed 17 Jul with the link + ready send text posted, but Elena's channel membership failed at creation again; she was DM'd the join link. Only Ivo (admin) can one-click add her. Until she is in, the send text sits where she cannot see it. Ivo
Champions Lab - stale ~32 days on Ivo's own step. Build paid 16 Jun; care (19/mo incl 10 social) never started - zero channel activity since 16 Jun, blocked on domains-to-choose + photo fine-tune + social. Care link fires on her domain pick. The oldest open revenue leak in the book. Ivo
Unidentified €19/mo sub (standing) - charged ~12 Jul, still unidentified. One €19/mo card sub has no name or email attached - possible card-plus-cash double-collect against Kapitanovi (cash by design) or Champions Lab (recorded unpaid). Identify it in the payments dashboard directly after re-auth; if a double-collect, the refund is Ivo's gate. Ivo
Kameli + Rambo card links ON HOLD - Elena's lane once re-auth lands. Both were minted on the wrong account and deactivated 13 Jul; do NOT send the old Kameli 29 link. After Ivo re-authorises, re-mint on the correct account and Elena collects: Kameli care month-1 29 (client agreed 01 Jul - now 17 days unpaid) and Rambo's card leg if needed. The correct €5 gift-sub link is already posted in its channel for Elena to send to Bobby. Elena
Bizon (e-scooter, gift care): paying care with zero visible delivery this cycle. Weekly audit 13 Jul: the €5/mo gift sub is the one paying-care row with no care action in July and no client channel at all. Either a monthly care touch happens or the row is explicitly marked out-of-care-scope (gift) so it stops flagging. Elena
Elena's collection lane (sub-1k, not Ivo's queue). Rakadiko care month-1 15 DUE (site live on the real domain) + push annual upfront. Coffee Delmar - close 200 + annual (brother of Rakadiko). Rambo - instalments 2-5 + start the 15/mo care. Kapitanovi - off-season rate + the missing month-1 cash-pay date. Brilliantin - real-domain repoint ask idle day 11 (build + 6mo care PAID). Paradise Velingrad - review + price + send. Coffee Shop Hot & Sweet - send (once in the channel). Color Kitchen Studio - follow-up cadence +2/+5/+10 from 16 Jul. Elena
Social add-on price still unset (blocking 3). Monthly social packs are shipping (Kapitanovi, Food Addiction, Rambo) with no priced add-on line. Set the standard monthly social-content price so it can be billed (new price = Ivo's gate). Ivo
Food Addiction - card vs cash, confirm so we never double-collect. The 01 Jul baseline shows BOTH the €40/mo build sub and €19/mo care sub active on card, while the human record says care is cash via Elena. Confirm which is real (cannot be re-checked while the connector is down). Elena
Inventory over the send cap - work it, do not park it. ~32 cold spec demos plus ~17 tracked Deployed/unsent in client channels (Coffee Shop Hot & Sweet and Ловен парк newest; VIP Дизайн, Linsicar and Barbershop The Champions unmoved ~22 days; plus the Ivo-owned Deployed set) = ~49 built, live, in front of nobody. The cap is 5. Action: assign, send, or archive - inventory to work, not an "awaiting Ivo" gate. Ivo/Elena
TMB Smart - collect the 2nd 300 on value. Consult client, 300 of 600 paid; ~32 days quiet. Ivo
Iskash da hapnesh - still no tracked channel (confirmed absent from all 46 active client channels this run); client is "closing" - confirm where it is tracked or open a channel. Elena/Ivo
Condio - replied, happy, identity still to confirm. Client reviewed, „много доволна", both edits live. Open: her phone/email, plus the flag - is „Яна КонДио" the same Yana as Abini Body (ambassador prospect)? It affects the ambassador link. Ivo
Cadence - drive or park. Elegance PARKED (revisit 30d / next season). Kalina i Milan ~29d silent - last touch then park. I & M Mebel past its single nudge (day +23) - park if still silent. SK Gong re-intro still UNSENT - send or park. Malkiya Yavor offer email (~28d, Ivo's send). TeachyPlanet - get the POC number from Niki (~28d). Varna Spa - check with Galin (~31d). Ivo/Elena
Interest capture + domain float (standing). On-site interest capture is still not wired (blocked on Ivo's hosting-platform token), so every live site falls back to plain email for interest signals. The domain-purchase float sits at ~USD 22 - the next .com (~USD 11) drops it below the ping line. Ivo
Пълна яснота - Психопозитив (discovery). Alexandra's second business (child psychotherapy + Лятна академия), deep-dive around today; her domain expires ~22 Jul (she renews it herself). No client channel yet; therapist-first approach; price/scope = Ivo. Ivo

Revenue base - won / care

ClientStageBuildCare /moOwnerNext
Kapitanovi (Kiten)Care200 paid19 cash (seasonal)ElenaLive on real domain (verified this morning). Need the month-1 cash-pay date; negotiate off-season rate (~10); remit cash (rail). Social add-on price unset (Ivo)
Food AddictionCareinstalmentspayingElenakaravanata.com live (verified). July social pack + business-profile owner-kit delivered 04 Jul. Card-vs-cash still open (Elena); the subs renewed ~12 Jul on card blind - existing, no action, do not re-charge
Kameli ClubCare400 paid29 unpaid, link on holdElenaClient agreed 01 Jul („Добре") - now 17 days unpaid. The old link was minted on the WRONG account and is deactivated - do NOT send it. Re-mint after Ivo's re-auth, then Elena collects month-1. Not an Ivo gate beyond the re-auth
Champions LabWon200 paid19 pendingIvoDomains + photos + social - stale ~32 days on Ivo's own step; care link fires on her domain pick. Oldest open revenue leak
BrilliantinCare470 paid (350 + 6×20)20 prepaidElenaBuild + 6mo care PAID 07 Jul. Remaining (not a gate): DNS repoint of the client-owned hotelbrilliantin.com (their own live site = needs their registrar/host access). Ready ask posted 09 Jul, day 11 idle. Restaurant +50 one-off pending confirm. No Ivo action
Rambo (mobile service)Won5×20, 20 in15Elenaramboservis.com live (verified). Instalment 1 PAID 04 Jul (cash via Elena); 80 remaining. Next: instalments 2-5 + start the 15/mo care. Card link on hold (wrong account) - re-mint post re-auth if a card leg is needed
TMB Smart (consult)Won300/600n/aIvoCollect 2nd 300 on value; ~32d quiet
RakadikoWon200 paid15 (m1 DUE)ElenaLIVE on rakadikobg.com (verified); the .eu is superseded - drop it. Care month-1 15 now DUE + push annual upfront; tell the client the domain. No Ivo action left
Coffee DelmarClosing20015ElenaClient interest confirmed 04 Jul; edit2 live + posted. Elena: close, pursue annual upfront (brother of Rakadiko)
BusinessTax (Niki)Wonfree19 or 29IvoCare fires on his choice. HANDOVER WINDOW PASSED (~15 Jul): establish from Niki whether hosting/registrar access was taken before the incumbent dev relocated; if not, which route replaces it. Site live + unaffected
Terzieva IvanchevaWonfree19 or 29IvoHer choice. Domain renewed to 2027 (no urgency); same handover ask as BusinessTax - confirm whether the keys were taken, then DNS repoint to go live. Site live + unaffected

In-flight - deployed / sent

ClientStageOwnerNext
Ловен парк (ресторант, Пловдив)RequestedElenaNEW 17 Jul evening - Elena asked for a demo + the link; channel open, she is waiting. The spine records no demo yet, but a build session fired midday today - next reconcile confirms the link + send text are in her channel
Coffee Shop Hot & Sweet (Карнобат)DeployedElenaNEW - Build-62 deployed 17 Jul (real logo recreated, ESTD 2025; new business so no reviews shipped). Live link + ready send text posted. BLOCKER: Elena not yet in the channel (see open items) - Ivo one-click add, then Elena review + send (sub-1k)
Color Kitchen Studio (Варна, кухни)SentElenaSENT by Elena 16 Jul („очаквам обратна връзка"). Nudge cadence +2/+5/+10 from 16 Jul. Open: real photos to the shared client folder
Ресторант Парадайс (Velingrad)DeployedElenaDeployed 10 Jul, 8 days idle (10 real photos, angel-wings brand, 4.6/4333). Elena review + send, sub-1k price hers; a friend of Христо passes it to the owner. Go-live later = repoint of their own "Coming Soon" domain. Carried edit: add a review section before the early-Aug follow-up call
ГИК-8 ООДDeployedElenaDeployed 08 Jul, 10 days idle (B2B machinery, Plovdiv; real contacts + project video). Elena review + send, sub-1k. Open: logo = our proposal (confirm/replace) + real photos to the shared folder
Condio (Яна КонДио)RepliedIvoWarmest of the batch - client happy („много доволна"), 2 edits done + redeployed. Open: phone/email + identity flag (same Yana as Abini Body?). Review + price + send
Triumph BoutiqueRepliedIvoThe 26 Jun feedback edit is live (shipped 03 Jul). Open: in-browser visual QA (flagged, not a gate); then Ivo review + price + send (his very good friend)
КОНТО им (Ина Исаева, accounting)DeployedElenaBuilt + live 04 Jul (real logo + photo). No public phone/email (login-walled profile) - Elena sends via her own channel; capture contact data on confirm (sub-1k)
Spas i Moni (хотел)DeployedIvoCore hotel ICP, Rhodopes; real photos + recreated logo. Dead domain = greenfield + reclaim. Review + price + send
Lotus Cafe & PatisserieDeployedIvoPlovdiv on-site coffee-shop lead, built. Review + price + send
Amore PizzeriaDeployedIvov2 redesign, Velingrad; friend's sister. Confirm the social profile to wire the message link; review + price + send
Amari Park ResidenceSentIvo/ElenaOffer out (400 build + 19/mo + 2mo social); owner discussing with partner; Elena said she'd call for the decision. 3% deal is separate
TeachyPlanetSent via NikiIvo~28d quiet; get the POC number from Niki (de-bottleneck)
Malkiya YavorDemoed, likedIvo~28d quiet; bottleneck = Ivo sends the offer email (draft ready in-channel)
BogdanoviSentIvo/ElenaAwaiting his yes to go live
Iskash da hapneshClosingElenaFinal follow-up before win/close; no tracked channel (46 checked) - confirm tracking
Life Partners PlovdivCase studyPeppyAmbassador case study (recruiting Peppy); Peppy may sell it
Varna Private SpaConsultIvo~31d quiet; Galin shared with the principal - Ivo check with Galin
SK GongSeen, no replyIvoRe-intro draft still UNSENT; send or park
Kalina i MilanSent, no replyElena~29d silent, cadence lapsed - last touch then park 30d (sub-1k)
Skarata na MalevDeployedIvoConfirm the social profile; review + price + send
Animal Hope BavariaDeployedIvoSend/price (off-ICP)
Digital NomadsRepliedIvoFounders liked it; edit done + redeployed. Wire the sign-up form; then send
Lisy's MugsDeployedIvoIvo priority friend ("wow"); rebuilt with real product photos. Review + price + send
I & M MebelSentElenaSent 25 Jun, no reply; single nudge done (day +23). Park if still silent (sub-1k)
TAKO ГУМИDeployedElenaReworked 26 Jun; owner Боби chasing = buying interest. WARM - Elena review + send (sub-1k)
Мебели ВИП Дизайн-2025DeployedElenaCustom furniture; logo = our proposal, no confirmed phone - confirm before send. Elena's offer 400 + 20/mo. Unmoved ~22 days (since 26 Jun)
Автосервиз LinsicarDeployedElenaHisarya auto-service, real logo recreated + stock photos marked as examples. No price set; confirm Sat/Sun hours before send. Unmoved ~22 days
Barbershop The ChampionsDeployedElenaBurgas, 2 locations; real trophy crest recreated (real photos to drop via shared folder). No price; not Champions Lab. Unmoved ~22 days
Abini Body (Yana)Rep showcaserepFree for 2 referrals; becoming ambassador - not a paying client

Cold inventory + how reps will own it

~32 spec demos built and live, no named recipient (Hotel Central Karlovo removed after its 11 Jul decline). Model: each demo gets an assignee; the rep sees only their assigned demos on the partner portal, works them, and updates status there; the update flows back into this spine, which stays the system of record. Unassigned = the pool reps draw from. Combined with the ~17 tracked-but-unsent demos in client channels, ~49 built assets sit in front of nobody against a cap of 5 - the single largest unconverted asset in the venture.

Removed / parked

CHANGED THIS WEEK: Hotel Central Karlovo declined 11 Jul (Elena) - demo taken down at her request; source retained, reversible. Автосервиз Георгиев declined 13 Jul (Elena, отказ; channel archived; never sent - the no-phone blocker persisted from 23 Jun; site left live). Carried: Elegance Asenovgrad parked (revisit 30d / next season). Car Wash Poseidon declined („това са безсмислени неща"). Villa Tanita declined (owner wants listing-only; re-approach pre-season). Beluga removed (owner works for a web-build company). SiMoni / Solo / Veera parked (Yana's competitors). Amellia Garden, Ultra Design, PhiBrows Mimka, Zora by TM, Sozopol Ekovillas, Coffee and go declined/parked (timing or partner backed out).
Stages: Lead → Qualified → Demo built → Deployed → Sent → Replied → Won → Care. Owners: Ivo price/money/scope/domains; Elena sub-1k sends, comms, care delivery; rep = ambassador. Human-confirmed facts live in confirmed-facts.md and override the agents. Generated from ops/journey-state.md, refreshed twice daily. Internal use only.