Northr - Client Journey & Loop Board

Internal operating board. Single authoritative view of where every client is. Human-confirmed facts sit ABOVE the agents (confirmed-facts), so a thing you explain once is not re-raised. Every item is a record or an alert; a person acts (owner tagged). Refreshes twice daily. This is the evening refresh. The one change since the morning board: Brilliantin's build and 6 months of care are fully paid (07 Jul), so it moves from Won to Care and the father sign-off gate is closed - the only thing left there is Elena coordinating the real-domain go-live. The pipeline is otherwise quiet: 05 through 08 Jul carried zero new client-side messages. The live-site column is carried from the last verified all-200 read (07 Jul, nothing deployed since); the money-verification leg is dark (no payments-platform connector).

#1 blocker - payment rail. The cash Elena holds keeps growing (Kapitanovi month-1, Rambo's first instalment received 04 Jul, Food Addiction if cash; Rakadiko care month-1 will join once collected) and still cannot reach the company, and the Boyzone gift sub renews on a suspended card in ~4 days. DECIDED 22 Jun: Elena nets her commission from the cash she collects and remits the surplus to Ivo as monthly petty cash, with the books recording gross collected, commission, and net remitted. NOT yet activated - to switch on: Ivo confirms the monthly petty-cash handover and the accountant confirms the tax treatment. Single standing constraint, not per-client.

Won / care clients

~€200

Care contracted /mo

blocked

Reaching company (rail)

~32

In-flight

Open items

Loop health - did the agents run

Nightly reconcile

Last ran 2026-07-08 ~07:17 BG; folded in one change - Brilliantin build + 6mo care fully paid (moved to Care, father sign-off gate closed). Otherwise 05 to 08 Jul quiet. Next 2026-07-09 ~06:37 BG.

Reply capture

Disabled; last ran 2026-06-29 21:22 BG (~9 days ago). The nightly reconcile is covering reply signals meanwhile (it re-searches all client channels). Worth re-enabling.

Care-delivery audit

Ran Mon 2026-07-06 08:35 BG (weekly cadence; first run of the month = deep pass). Next Mon 2026-07-13 06:48 BG. Care paid-but-not-delivered + partner remittance + client-confirmation checks.

confirmed-facts.md = human ground truth above the agents. Authority order: confirmed-facts > payments platform > ledger > client channels > memory.

Needs action - open items (owner tagged)

Payment rail (binding, standing) - the lead blocker. No working route for cash to reach the company; the pile now includes Kapitanovi month-1 (19), Rambo instalment 1 (20, received 04 Jul) and Food Addiction if cash. The 22 Jun decision (net commission, remit monthly petty cash, record all three legs) is chosen but not switched on - confirm the monthly handover + the accountant check. Covers the ambassador 60% leg too. Ivo

Boyzone - gift sub renews in ~4 days and will fail. The €5/mo gift sub renews ~12 Jul on Elena's suspended card. Recreate it on Bobby's own card before then (known, hers per the confirmed facts). Elena

Elena's collection lane (sub-1k, not Ivo's queue; the daily payments check DM'd her 05 + 07 Jul). Kameli care month-1 29 - client agreed 01 Jul, now a week, the link is with the client, forward the ready SEO reply + collect. Rakadiko care month-1 15 now DUE + push annual upfront (site live). Coffee Delmar - send the updated demo, close, pursue annual. Rambo - instalments 2-5 + start the 15/mo care. Brilliantin - real-domain go-live coordination (build + care already PAID 07 Jul). Kapitanovi - off-season rate + the profile-kit message. Elena

Champions Lab - stale ~2.5 weeks on Ivo's own step. Build paid 16 Jun; care (19/mo incl 10 social) never started - blocked on domains-to-choose + photo fine-tune + social. Care link fires on her domain pick. Flagged stale again by the daily payments check 05 Jul. Ivo

Social add-on price still unset (blocking 2+). Monthly social packs are shipping (Kapitanovi + Food Addiction July delivered 04 Jul, Rambo July shared by Elena) with no priced add-on line. Set the standard monthly social-content price so it can be billed. Ivo

Food Addiction - card vs cash, confirm so we never double-collect. The payments platform (01 Jul baseline) shows BOTH the €40/mo build sub and €19/mo care sub active and auto-charging on card, while the human record says care is cash via Elena. Confirm which is real. Elena

Unidentified €19/mo sub (standing, 7th flag). One €19/mo card sub has no name or email attached and is still unmapped - possible card-plus-cash double-collect against Kapitanovi cash or Champions pending. Could not re-check again this run (no money connector). Identify and reconcile. Ivo

Verification legs - money dark, live carried. No payments-platform connector again this run (9th degraded money run), so the money leg is carried from the 01 Jul baseline plus manual confirms and cannot be re-checked. The live-site column is carried from the last verified all-200 read (07 Jul); nothing has been deployed or edited since, so drift risk is low. The Food Addiction 40/mo build sub's next auto-charge ~12 Jul is an existing active sub - no action, do not re-charge. Ivo

BusinessTax / Terzieva - access-handover fuse ~7 days. Both free-build care clients, care not triggered (their own 19-vs-29 choice). The real item: close the access handover with the incumbent dev (one hosting account holds both sites) before he relocates ~15 Jul, then the DNS repoint. Terzieva's domain is renewed to 2027, no expiry urgency. Ivo

Brilliantin - build + care PAID 07 Jul; moved to Care. Elena confirmed the build (350) and 6 months of care prepaid (120 = 6 × 20) are paid, so the long-standing father sign-off gate is closed. Remaining item is not a gate: Elena coordinating the real-domain go-live on the client-owned hotelbrilliantin.com (a DNS repoint needing their registrar/host access). Restaurant +50 one-off still pending client confirm. Elena

TMB Smart - collect the 2nd 300 on value. Consult client, 300 of 600 paid; ~22 days quiet (watchdog 05 Jul). Ivo

Inventory over the send cap - work it, do not park it. ~33 cold spec demos plus ~14 tracked Deployed/unsent in client channels (CONTO fm added 04 Jul; VIP Design, Linsicar and Barbershop The Champions unmoved since 26 Jun; plus the Ivo-owned Deployed set: Spas i Moni, Lotus, Amore, Skarata na Malev, Animal Hope Bavaria, Lisy's Mugs). Action: assign, send, or archive - inventory to work, not an "awaiting Ivo" gate. Ivo/Elena

Triumph Boutique - edit live, QA open. The 26 Jun client-feedback edit (men's section, category gallery, copy fixes) shipped 03 Jul and the loop is closed. Open: in-browser visual QA not yet done (flagged, not a gate); then Ivo review + price + send (his very good friend). Ivo

Iskash da hapnesh - still no tracked channel (42 active channels checked); client is "closing" - confirm where it is tracked or open a channel. Elena/Ivo

Condio - replied, happy, identity still to confirm. Client reviewed, "много доволна", both edits live. Open: her phone/email, plus the flag - is "Яна КонДио" the same Yana as Abini Body (ambassador prospect)? It affects the ambassador link. Ivo

CONTO fm - contact gap. Her listing profile is login-walled, so no public phone/email on file; Elena sends via her own channel and captures contact data on client confirm. Elena

Housekeeping - needs a person's hands (the connector cannot archive/delete). Remove the old vip-dizayn build folder; delete the duplicate Spas i Moni and Linsicar shared folders so there is one canonical record each. Ivo

Cadence - drive or park. Elegance PARKED (revisit 30d / next season). Kalina i Milan 17d silent - last touch then park. I & M Mebel - park if silent after +10. SK Gong re-intro still UNSENT - send or park. Malkiya Yavor offer email (18d, Ivo's send). TeachyPlanet - get the POC number from Niki (18d). Varna Spa - check with Galin (21d). Ivo/Elena

Revenue base - won / care

Client	Stage	Build	Care /mo	Owner	Next
Kapitanovi (Kiten)	Care	200 paid	19 cash (seasonal)	Elena	Live on real domain. Business-profile manager-invite client text delivered 04 Jul - Elena sends. Need the month-1 cash-pay date; negotiate off-season rate (~10); remit cash (rail). Social add-on price unset (Ivo)
Food Addiction	Care	instalments	paying	Elena	karavanata.com live. July social pack delivered 04 Jul (shared folder); business-profile owner-kit text + 2-folder structure delivered - Elena forwards to Жеко (one share-setting click hers). Card-vs-cash still open; 40/mo build sub next auto-charge ~12 Jul (existing, no action)
Kameli Club	Care	400 paid	29 link out	Elena	Client agreed to pay 01 Jul („Добре“) - now a week, still unpaid. Elena forwards the ready SEO reply + collects month-1; the sub starts on pay. Not an Ivo gate
Champions Lab	Won	200 paid	19 pending	Ivo	Domains + photos + social - stale ~2.5 weeks on Ivo's own step; care link fires on her domain pick
Brilliantin	Care	470 paid (350 + 6×20)	20 prepaid	Elena	Build + 6mo care PAID 07 Jul (350 build + 120 = 6 months at 20/mo prepaid); father sign-off gate CLOSED. Site live (restaurant section + corrected logo, renamed Хотел и Ресторант). Remaining (not a gate): real-domain go-live on the client-owned hotelbrilliantin.com (DNS repoint, needs their registrar/host access) - Elena coordinates. Restaurant +50 one-off pending confirm. No Ivo action
Rambo (mobile service)	Won	5×20, 20 in	15	Elena	ramboservis.com live. 1st of 5 instalments PAID 04 Jul (cash via Elena, acknowledged in the client channel); 80 remaining. Business-profile website-link text delivered - Elena sends; she shares the July social folder with the client herself. Next: instalments 2-5 + start the 15/mo care
TMB Smart (consult)	Won	300/600	n/a	Ivo	Collect 2nd 300 on value; ~22d quiet
Rakadiko	Won	200 paid	15 (m1 DUE)	Elena	LIVE on rakadikobg.com (verified 04 Jul 17:12, apex + www, posted in the client channel) - go-live RESOLVED via the .com pivot, .eu abandoned. Care month-1 now DUE + push annual upfront; tell the client the domain. Ops next: search-index submit + business-profile refresh. No Ivo action left
Coffee Delmar	Closing	200	15	Elena	Client interest confirmed 04 Jul; Elena took + uploaded 11 garden photos and edit2 (garden section + stronger real Дилмар logo) is live + posted. Elena: send the updated demo, close, pursue annual upfront (brother of Rakadiko)
BusinessTax (Niki)	Won	free	19 or 29	Ivo	His choice; domain transfer on prev-IT number. Handover window: incumbent dev relocates ~15 Jul
Terzieva Ivancheva	Won	free	19 or 29	Ivo	Her choice. Domain renewed to 2027 (no urgency); real item = access handover from the incumbent dev before ~15 Jul, then DNS repoint to go live

In-flight - deployed / sent

Client	Stage	Owner	Next
Condio (Яна КонДио)	Replied	Ivo	Warmest of the batch - client happy ("много доволна"), 2 edits done + redeployed. Open: phone/email + identity flag (same Yana as Abini Body?). Review + price + send
Triumph Boutique	Replied	Ivo	The 26 Jun feedback edit is live (men's section, category gallery, copy fixes) - loop closed. Open: in-browser visual QA (flagged, not a gate); then Ivo review + price + send
КОНТО им (Ина Исаева, accounting)	Deployed	Elena	Built + live + posted 04 Jul (first accounting-vertical build; real logo + photo from her listing, QA passed). No public phone/email (login-walled profile) - Elena sends via her own channel; capture contact data on confirm (sub-1k)
Spas i Moni (хотел)	Deployed	Ivo	Core hotel ICP, Rhodopes; real photos + recreated logo + reviews/seasons. Dead domain = greenfield + reclaim. Review + price + send
Lotus Cafe & Patisserie	Deployed	Ivo	Plovdiv on-site coffee-shop lead, built. Review + price + send
Amore Pizzeria	Deployed	Ivo	v2 redesign, Velingrad. Confirm FB/IG to wire the message link; review + send
Amari Park Residence	Sent	Ivo/Elena	Offer out (400 build + 19/mo + 2mo social); owner discussing with partner; Elena said she'd call for the decision. 3% deal is separate
TeachyPlanet	Sent via Niki	Ivo	18d quiet; get the POC number from Niki (de-bottleneck)
Malkiya Yavor	Demoed, liked	Ivo	18d quiet; bottleneck = Ivo sends the offer email (draft ready in-channel)
Bogdanovi	Sent	Ivo/Elena	Awaiting his yes to go live
Iskash da hapnesh	Closing	Elena	Final follow-up before win/close; no tracked channel found - confirm tracking
Life Partners Plovdiv	Case study	Peppy	Ambassador case study (recruiting Peppy); Peppy may sell it
Varna Private Spa	Consult	Ivo	21d quiet; Galin shared with the principal - Ivo check with Galin
SK Gong	Seen, no reply	Ivo	Re-intro draft still UNSENT; send or park
Kalina i Milan	Sent, no reply	Elena	Silent, cadence lapsed - last touch then park 30d (sub-1k)
Skarata na Malev	Deployed	Ivo	Confirm IG/FB; review + price + send
Animal Hope Bavaria	Deployed	Ivo	Send/price (off-ICP)
Digital Nomads	Replied	Ivo	Founders liked it; edit done + redeployed. Wire the sign-up form; then send
Lisy's Mugs	Deployed	Ivo	Ivo priority friend ("wow"); rebuilt with real FB product photos. Review + price + send
I & M Mebel	Sent	Elena	Sent 25 Jun, no reply; day-3 nudge done. Park if silent after +10 (sub-1k)
TAKO ГУМИ	Deployed	Elena	Reworked 26 Jun; owner Боби chasing = buying interest. WARM - Elena review + send (sub-1k)
Мебели вип дизайн 2025	Deployed	Elena	Custom furniture; design-led (logo = our proposal, no confirmed phone). Elena's offer 400 + 20/mo вкл. соц. Confirm logo/phone/region before send (sub-1k). Unmoved since 26 Jun
Автосервиз Linsicar	Deployed	Elena	Hisarya auto-service, real logo + placeholder photos. No price set; confirm Sat/Sun hours before send (sub-1k). Unmoved since 26 Jun
Barbershop The Champions	Deployed	Elena	Burgas men's barbershop, 2 locations; real trophy crest recreated, design-led (real photos to drop). No price; not Champions Lab (sub-1k). Unmoved since 26 Jun
Abini Body (Yana)	Rep showcase	rep	Free for 2 referrals; becoming ambassador - not a paying client

Karnobat batch - tracked (Elena, sub-1k)

Client	Stage	Owner	Send-readiness
Бистро Перла	Deployed	Elena	No FB/phone yet - call-first; Elena supplies contact before send
Doner House Ачо и Нина	Deployed	Elena	Real hero; FB/more photos optional
Карнобатска скара при Бен	Deployed	Elena	Real hero; FB/phone optional
Бързо, топло, вкусно	Deployed	Elena	Phone from directory - Elena confirms before send
Автосервиз Георгиев	Deployed	Elena	No phone yet - Elena must supply phone before send
Къща за гости Шехларе	Deployed	Elena	Real photos; owners Тодорови; phone/prices optional

Cold inventory + how reps will own it

~33 spec demos built and live, no named recipient. Model: each demo gets an assignee; the rep sees only their assigned demos on the partner portal, works them, and updates status there; the update flows back into this spine, which stays the system of record. Unassigned = the pool reps draw from. Partially activated - Elena's Karnobat batch is the first tracked set.

Removed / parked

Elegance Asenovgrad parked 30 Jun (cadence exhausted, still silent; Elena's lead - revisit 30d / next season, site stays live). Car Wash Poseidon declined 26 Jun (owner "това са безсмислени неща"; channel archived). Villa Tanita declined 24 Jun (owner won't invest while the properties aren't earning, wants listing-only - stop the cadence). Beluga removed (owner works for a web-build company; never paid, never proposed). SiMoni / Solo / Veera parked (Yana's competitors; not pushed while Yana is our door-opener). Amellia Garden, Ultra Design, PhiBrows Mimka, Zora by TM, Sozopol Ekovillas, Coffee and go declined/parked (timing or partner backed out).

Stages: Lead → Qualified → Demo built → Deployed → Sent → Replied → Won → Care. Owners: Ivo price/money/scope/domains; Elena sub-1k sends, comms, care delivery; rep = ambassador. Human-confirmed facts live in confirmed-facts.md and override the agents. Generated from ops/journey-state.md, refreshed twice daily. Internal use only.